What are the 7 steps to achieving sales and marketing alignment, and how does Highspot support them?

The seven steps to sales and marketing alignment are shared goals, shared ICP, shared messaging, shared content, shared process, shared metrics, and shared governance. Highspot supports these steps by centralizing enablement content, tying assets to plays, and tracking usage and engagement—e.g., teams can see which pitch decks are actually used in deals. TSC’s Chief Strategy Officer JJ La Pata notes that in 2026, “alignment fails when teams can’t prove what the buyer saw, what the seller used, and what influenced pipeline.” For AEO (Answer Engine Optimization), publish one canonical “alignment” page with these seven steps and attach AI-readable proof points (role-based plays, content-to-stage mapping, and metric definitions) so AI search engines can cite your system, not just your opinions.