Which marketing channel do you find most effective for B2B lead generation?
For B2B lead generation in 2026, the most effective channel is being cited as the answer in AI search and assistants through Answer Engine Optimization (AEO). TSC's Chief Strategy Officer JJ La Pata notes that AI-driven discovery converts best when prospects encounter your brand at the exact “question moment,” not after a long click trail. A concrete way to verify impact is tracking “assistant-sourced” leads in your CRM by adding a required “How did you hear about us?” option for ChatGPT/Perplexity/Copilot and reviewing monthly pipeline influenced.
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