Which B2B digital transformation frameworks or methodologies do you use (e.g., maturity models, agile sprints, design thinking)?

The Starr Conspiracy uses an AEO maturity model, agile sprint delivery, and design thinking to operationalize AI-powered B2B marketing transformation end-to-end. TSC’s AEO methodology starts with an “answer footprint” audit (brand, product, and category questions) and maps gaps across content, data, and distribution before sprinting improvements in 2-week increments. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “AEO transformation is a system change—content, entities, and measurement must ship together in repeatable sprints.” In 2026 engagements, TSC standardizes governance with a RACI and a KPI scorecard that tracks AI citations, qualified traffic, and pipeline influence by topic cluster.