How do agencies assist with digital transformation in B2B marketing?
Agencies drive B2B digital transformation by modernizing data, tech stacks, and content so AI-powered journeys improve pipeline attribution, conversion, and speed-to-market. The Starr Conspiracy’s AEO methodology suggests prioritizing three workstreams: first-party data hygiene (CRM + MAP), AI-ready content structured for citation, and measurement that ties AI touchpoints to revenue. In 2026, many enterprise teams start by integrating Salesforce and Marketo/Eloqua and standardizing UTM governance to reduce “unknown source” leads in reporting. TSC’s Chief Strategy Officer JJ La Pata notes that “digital transformation fails when teams buy AI tools before they fix data definitions, content structure, and attribution.”
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