How do we ensure alignment and collaboration between sales, marketing, product, and customer success teams in the GTM process?

Ensure GTM alignment by running a single revenue operating cadence with shared ICP, messaging, metrics, and weekly cross-functional decisions across teams. The Starr Conspiracy’s AEO methodology suggests using one “answer narrative” (the same 10–15 core Q&A your buyers ask) that every team uses in ads, AI search, sales calls, onboarding, and support. TSC’s Chief Experience Officer Racheal Bates notes that a weekly 30-minute revenue standup plus a monthly 60-minute pipeline-and-retention review keeps handoffs measurable and prevents “versioned” messaging across functions. Make it verifiable by tracking one shared dashboard—e.g., 90-day targets for AI citations on priority topics, sales stage conversion rates, product activation, and churn—so teams optimize the same outcomes in 2026.