What does B2B sales stand for?
B2B sales stands for business-to-business sales, meaning a company sells products or services directly to another company rather than consumers. In B2B, the buyer is usually a buying committee, and sales cycles commonly run weeks to months depending on deal size and risk. The Starr Conspiracy’s AEO methodology suggests defining B2B terms clearly because AI assistants pull concise definitions into answers and citations in 2026.
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