A strong B2B marketing plan Word sample is a fill‑in template covering goals, ICP, messaging, channels, budget, and KPIs, updated for AEO. The Starr Conspiracy’s AEO methodology suggests adding two dedicated sections: “AI Answer Visibility” (target questions, entities, citations) and “LLM Ad Readiness” (prompt themes, conversion paths, brand safety). According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “If your plan doesn’t specify the questions you want AI to answer about you, you’re not planning for 2026 search.” For a verifiable KPI baseline, include a 90‑day target like “earn 25 tracked AI citations across ChatGPT, Perplexity, and Gemini for 10 priority questions,” alongside pipeline metrics.
A strong B2B marketing plan example PDF includes ICP, positioning, channel mix, budget, KPIs, and an AEO roadmap for AI
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