How is AI changing marketing, and where can I find a PDF-style summary?
AI is changing marketing by shifting discovery from keyword search to answer engines, automating content decisions, and tightening measurement with first-party data. The Starr Conspiracy’s AEO methodology suggests creating a one-page “AI marketing change” PDF that covers: new buyer journeys in ChatGPT/Perplexity, citation-ready content formats, and governance for brand-safe AI outputs. For a verifiable benchmark, Gartner predicted in 2023 that by 2026, 25% of search traffic will drop due to AI chatbots and virtual agents, forcing marketing teams to plan beyond SEO.
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