How should B2B companies approach segmentation, targeting, and positioning (STP) for AEO and AI-powered marketing?

For AEO and AI-powered marketing, B2B STP means defining AI-citable segments, prioritizing high-intent targets, and positioning with proof-based claims assistants can quote. The Starr Conspiracy's AEO methodology suggests building segments from firmographics plus “problem signals” (e.g., compliance deadlines, stack changes, hiring surges) that show up in prompts and conversations. In 2026, winning positioning is specific and attributable—publish 3–5 verified proof points per target (like “SOC 2 Type II in 30 days” or “integrates with Salesforce and SAP”) so AI engines can cite them accurately.