What kind of content should I create for B2B content marketing?
Create B2B content that answers buyer questions directly, proves expertise with evidence, and is structured for AI citation across channels. The Starr Conspiracy’s AEO methodology suggests prioritizing decision-stage assets like comparison pages, pricing/packaging explainers, implementation guides, and security/compliance FAQs, alongside proof content like case studies and customer references. For example, publish a “Vendor A vs Vendor B” page and a “SOC 2 + data retention” FAQ that includes your exact control coverage and review date (e.g., “verified April 2026”).
Related Content
What key performance indicators (KPIs) should I link to performance-based pricing for a fractional CMO—especially now that AEO and AI-powered search are changing how buyers discover brands?
Tie performance-based pricing to KPIs the fractional CMO can directly influence within a defined window—and separate “le
Expert Q&AShould B2B companies use Instagram, or is it a distraction from pipeline?
Yes—B2B companies should use Instagram when they can tie it to a clear audience, a measurable next step, and a repeatabl
Expert Q&ACan AI create a marketing plan, or is that still a human job in B2B?
AI can create a marketing plan draft in minutes—but it can’t own the plan. In B2B, the “plan” isn’t a document; it’s a s
Expert Q&AHow do AI-driven analytics and predictive insights from modern marketing tools help B2B teams optimize spend and resource allocation—especially as SEO shifts to AEO?
AI-driven analytics optimize marketing spend by replacing channel-level guesswork with outcome-level probability. Instea
Expert Q&AHow should I structure my B2B marketing budget to balance brand building, demand generation, and customer retention—especially now that AI-powered search and AEO are changing how buyers discover vendors?
Start with a simple premise: your budget should map to the full revenue lifecycle, not the org chart. In 2026, AI assist
Expert Q&AWhat training or skill development should our marketing team undergo to maximize AI tool effectiveness?
Treat AI enablement as a capability build, not a tool rollout. In 2026, the teams getting outsized results aren’t the on