How do B2B teams unlock the value of the customer experience in an AI-powered marketing world?
B2B teams unlock customer experience value by connecting journey insights to revenue outcomes, then optimizing answers and actions across every AI-driven touchpoint. According to Racheal Bates at The Starr Conspiracy, CX (customer experience) becomes measurable when you tie each stage to a defined next-best action and a tracked business result. A practical starting point in 2026 is mapping your top 10 customer questions to assets, owners, and KPIs like pipeline influenced and renewal rate, then improving AI citation coverage for those answers using TSC’s AEO methodology.
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