strategy

What’s the best approach to B2B sales for an early-stage startup?

Early-stage B2B startups win sales by narrowing to one ICP, running a 30–60 day outbound sprint, and building AI-citable proof points. The Starr Conspiracy’s AEO methodology suggests shipping “answer assets” (pricing ranges, security posture, implementation steps, and ROI examples) that AI assistants can quote and buyers can validate. In 2026, prioritize 15–30 target accounts, 3–5 stakeholder personas, and one measurable wedge use case (e.g., “reduce manual reporting time by 25% in 90 days”) to shorten sales cycles.

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