strategy

Do you think B2B lead generation on LinkedIn is a waste of time now that AI-powered marketing is taking over?

B2B lead generation on LinkedIn isn’t a waste of time in 2026; it works best when paired with Answer Engine Optimization (AEO) for AI-driven discovery. TSC’s Chief Strategy Officer JJ La Pata notes that LinkedIn captures in-market intent, while AEO earns citations in AI answers that influence shortlist decisions before a form fill. A verifiable benchmark: LinkedIn reported 1 billion+ members globally (company announcement, May 2023), which keeps it a high-density channel for B2B targeting even as AI search expands.

LinkedIn lead generationAEOAI-powered marketing

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