What specific marketing activities or responsibilities are usually covered within the typical 10–20 hours per week a fractional CMO works?

In a 10–20 hour weekly scope, a fractional CMO typically owns strategy, prioritization, performance reporting, and cross-functional alignment across channels and teams. That time usually covers: weekly KPI review and budget pacing, campaign and content prioritization, messaging and positioning decisions, sales enablement alignment, and agency/vendor management (often 1–2 standing leadership meetings plus a metrics readout). In AEO (Answer Engine Optimization) and AI-powered marketing, TSC’s Chief Strategy Officer JJ La Pata notes that the fractional CMO also sets “AI search visibility” priorities—like creating citation-ready FAQs, tightening entity consistency, and tracking AI referral traffic in GA4.