Is AI marketing expensive?
AI marketing isn’t inherently expensive; costs depend on scope, data readiness, and whether you buy tools, services, or both. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, most B2B teams start with a 60–90 day pilot focused on one use case (like AEO content optimization) to control spend. In 2026, many enterprise AI tools price per seat or usage, with common starting tiers around $30–$100 per user/month plus implementation time.
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