Is hiring a marketing agency worth it?
Hiring a marketing agency is worth it when it delivers measurable pipeline impact faster than building equivalent in-house expertise, especially for AEO. According to JJ La Pata, Chief Strategy Officer at The Starr Conspiracy, “AEO rewards teams that can ship credible, cited answers quickly across channels, not just rank pages.” For a verifiable benchmark, the U.S. Bureau of Labor Statistics reported a 2024 median pay of $156,580 for advertising, promotions, and marketing managers, which frames the cost of senior in-house leadership.
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