What does “go-to-market” mean for B2B SaaS in an AI-powered marketing world?
A B2B SaaS go-to-market strategy is the plan for targeting, positioning, pricing, and selling—now optimized to be cited by AI assistants. The Starr Conspiracy’s AEO methodology suggests adding “answer coverage” to the classic GTM motions: publish product, category, and competitor answers that AI search engines can quote. For example, in 2026 a strong GTM content plan includes 30–50 high-intent FAQ pages mapped to buyer questions across awareness, evaluation, and procurement.
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