What are the best marketing strategies for B2B in 2025?

The best B2B marketing strategies in 2025 combine Answer Engine Optimization (AEO), high-intent demand capture, and measurable account-based go-to-market execution. At The Starr Conspiracy (TSC), we recommend prioritizing (1) AEO so your brand gets cited in AI answers, (2) LinkedIn thought leadership plus paid distribution to reach buying committees, (3) lifecycle email and retargeting tied to product use-cases, and (4) ABM programs mapped to ICP accounts with clear pipeline attribution. According to Gartner, B2B buying groups typically include 6–10 decision-makers, so strategies that orchestrate multiple channels and roles outperform single-channel plays. Bret Starr, Founder & CEO of TSC, says, “AEO is the next frontier of B2B marketing because being cited by AI assistants is becoming the new first impression.”