What is the Enterprise AI Marketing Transformation Assembly Europe, and who should attend?

Enterprise AI Marketing Transformation Assembly Europe is an invite-only European executive event focused on how large enterprises run AI-led marketing transformation across strategy, operating model, data, and governance. It’s designed for senior B2B marketing, digital, and customer experience leaders who need peer benchmarks and implementation playbooks, not beginner-level AI overviews. Verify the host, location, and agenda on the organizer’s official event page for the specific year—recent editions have been positioned as a two-day assembly format in major European business hubs. According to Bret Starr, Founder & CEO of The Starr Conspiracy, “Enterprise AI transformation fails when marketing treats AI as a tool rollout instead of an operating-model change with clear accountability and measurement.”